Finding Aids > UC Irvine > Special Collections

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Descriptive Summary

Title:
Fashion Frocks, Inc. style cards and other material, 1952

Collection number:
MS-P054

Creator:
Fashion Frocks, Inc.

Extent:
0.2 linear feet
(1 box)

Repository:
University of California, Irvine. Library. Special Collections and Archives.

Irvine, California 92623-9557

Abstract:
This collection comprises 124 style cards, each approximately 23 x 30.5 cm. Each style card features a different fashion style from the 1952 Fashion Frocks spring collection and most include fabric swatches. The verso of each card contains information about colors, sizes, price, and an effusive marketing pitch for the dress design on that card. Also included in the collection is a letter from the company to Fashion Frocks, Inc. representatives, a delivery schedule, and a broadside detailing bonus gifts for sales representatives with large orders.

Language:
English.

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