Peggy Hamilton Adams was a fashion designer, editor of the
Los Angeles Times rotogravure fashion page (1921-34) and a host for local radio programs (1929-33) that dealt with fashion concerns of the
modern woman. The collection consists of materials related to Hamilton's career as designer, fashion editor, and socialite.
Born Mae Bedloe Armstrong, Hamilton began work as a costume designer; at Triangle film company, she designed for such stars
as Mr. Julian Eltinge and Gloria Swanson; she worked at the
Los Angeles Times as editor of its rotogravure fashion page (1921-34); known as Hollywood's dictator of fashions, she featured such celebrities
as Gloria Swanson, Myrna Loy, Norma Shearer, Delores Del Rio, Joan Crawford, Betty Davis, and Greta Garbo posed in gowns by
designers such as Adrian, Travis Banton, and Howard Greer; Hamilton promoted Los Angeles as the Paris of America in many fashion
shows, including the first fasion show in an airplane (1928); she was appointed official hostess of Los Angeles County by
then Supervisor Frank L. Shaw (1931) and was named Queen of Olympias of the Mythical Kindom of Olympia in an effort to publicize
the 1932 Olympic Games; she hosted local radio programs (1929-33) dealing with fashion concerns of the modern woman.
29.0 linear feet
(58 boxes and 57 oversize boxes)
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