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Collection Overview
 
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Description
Peggy Hamilton Adams was a fashion designer, editor of the Los Angeles Times rotogravure fashion page (1921-34) and a host for local radio programs (1929-33) that dealt with fashion concerns of the modern woman. The collection consists of materials related to Hamilton's career as designer, fashion editor, and socialite.
Background
Born Mae Bedloe Armstrong, Hamilton began work as a costume designer; at Triangle film company, she designed for such stars as Mr. Julian Eltinge and Gloria Swanson; she worked at the Los Angeles Times as editor of its rotogravure fashion page (1921-34); known as Hollywood's dictator of fashions, she featured such celebrities as Gloria Swanson, Myrna Loy, Norma Shearer, Delores Del Rio, Joan Crawford, Betty Davis, and Greta Garbo posed in gowns by designers such as Adrian, Travis Banton, and Howard Greer; Hamilton promoted Los Angeles as the Paris of America in many fashion shows, including the first fasion show in an airplane (1928); she was appointed official hostess of Los Angeles County by then Supervisor Frank L. Shaw (1931) and was named Queen of Olympias of the Mythical Kindom of Olympia in an effort to publicize the 1932 Olympic Games; she hosted local radio programs (1929-33) dealing with fashion concerns of the modern woman.
Extent
29.0 linear feet (58 boxes and 57 oversize boxes)
Restrictions
Property rights to the physical object belong to UCLA Library Special Collections. Literary rights, including copyright, are retained by the creators and their heirs. It is the responsibility of the researcher to determine who holds the copyright and pursue the copyright owner or his or her heir for permission to publish where The UC Regents do not hold the copyright.
Availability
COLLECTION STORED OFF-SITE AT SRLF: Open for research. All requests to access special collections materials must be made in advance through our electronic paging system using the request button located on this page.