The Communikon audience test reports span the years 1969-1971 and encompass 1 linear foot. There are
management summary reports by Arnold Fishman, Webb Clason, Lin Gladstein, S. Shapiro, and S. Gower for 13
feature films, including "Downhill Racer" (1969) and "The Molly Maguires" (1970). For an individual film
the report may detail a controlled audience test, preview, or telephone awareness survey. Reports include
information on when and where the test was conducted, and report findings for each film include a
management summary, table of contents, summary of findings, questionnaire, and a technical appendix
comprised of study objectives, research methodology, and report statistics. The tests were largely
conducted in Toronto, Canada, and New York. The file for "Harold and Maude" (1971) does not include an
audience test report, but rather a report regarding publicity in progress and in the planning stage.
Communikon, the film marketing research division of Paramount Pictures, was active for a few years
around 1970. The company slogan was "to see is to know."
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