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Collection Guide
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Standard Oil Company "See Your West" Scenic Views collection
6155  
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Collection Overview
 
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Description
This small collection consists of photographic prints depicting scenes in the western United States and Canada distributed by Standard Oil Company through Standard and Chevron gas stations. Beginning in 1938, the Standard Oil Company began distributing annually 25 collectible photographic prints of scenes in the Western United States and Canada through its Standard and Chevron gas stations. These prints, part of the "See Your West" advertising campaign, were distributed free of charge to motorists. Each print, measuring 9 x 12", was mounted on cards with identifying captions on the bottom, and on the reverse, detailed descriptions of the scene. A tear off section at the end of each mount included information about the program.
Background
Beginning in 1938, the Standard Oil Company began distributing annually 25 collectible photographic prints of scenes in the Western United States and Canada through its Standard and Chevron gas stations. These prints, part of the "See Your West" advertising campaign, were distributed free of charge to motorists. Each print, measuring 9 x 12", was mounted on cards with identifying captions on the bottom, and on the reverse, detailed descriptions of the scene. A tear off section at the end of each mount included information about the program. Standard Oil also offered, for a price, collectible albums in which to store prints and photo mailers to send prints to friends and relatives.
Extent
1.56 linear feet. 1 box
Restrictions
All requests for permission to publish or quote from manuscripts must be submitted in writing to the Manuscripts Librarian. Permission for publication is given on behalf of Special Collections as the owner of the physical items and is not intended to include or imply permission of the copyright holder, which must also be obtained.
Availability
COLLECTION STORED OFF-SITE. Advance notice required for access.